New Financial Assistance Available

New Wharton Seminars for Business Journalists Scholarships to Cover Domestic Travel & Tuition: Oct. 14-17, 2007

What: Through the generosity of sponsor Southwest Airlines, the Wharton Seminars for Business Journalists is announcing that up to ten journalists this year will receive scholarships that include free round trip travel and tuition to the established Wharton School program. Business journalists are encouraged to apply for the special scholarships that provide complimentary round trip domestic air travel from the nearest city Southwest serves to Philadelphia.

The scholarship also covers tuition, course materials, and most meals, worth more than $3,000.00 in all (the scholarship does not include lodging) for those who could otherwise not attend the program. Applicants should note "Travel Scholarship" in the section marked "How did you learn of the Wharton Seminars for Business Journalists program?"

Led by the Wharton School’s most prominent professors, Seminars participants gain a better understanding of key business and economic issues such as accounting, financial statements and corporate governance. Through lectures and hands-on exercises, the program, now in its 39th year, gives reporters an opportunity to expand their knowledge, increase their exposure to leading experts and broaden their perspectives with their peers in a stimulating environment.

When: Oct. 14-17, 2007

Where: Classes are held on the University of Pennsylvania campus at Wharton’s Jon. M. Huntsman Hall. Huntsman Hall is located at 38th and Walnut Streets in Philadelphia, Pa. Lodging is available at the University City Sheraton located in the heart of the University of Pennsylvania campus.

Key Take-Aways: During this time of heightened scrutiny of accounting practices and financial statements, a strong foundation in business and economic knowledge is more important than ever for business journalists. At the Wharton Seminars for Business Journalists, participants will:

* Learn the fundamentals of basic accounting principles;

* Discover how to dissect financial statements in greater depth to extract relevant data;

* Understand the intricacies of the stock market, the role of the Federal Reserve and their impact on the world economy;

* Gain an in-depth understanding of the fundamentals of corporate strategy including the role of leadership, leveraging resources and vision; and

* Interact with colleagues from some of the world's leading business news organizations.

Who: In recent years, reporters have come from media outlets such as the New York Times, BusinessWeek, Caijing, The Financial Times, CNN, CNBC India, Nikkei, Marketplace, Reuters, Bloomberg, Nightly Business Report, Forbes, East African Standard, and The Washington Post.

Classes are taught by Wharton faculty members, including Profs. Jeremy Siegel, Michael Useem and Olivia Mitchell.

Applications for travel scholarships are due by September 15 via: http://www.wharton.upenn.edu/media_room/journalists/application.html

For complete information, go to <http://www.wharton.upenn.edu/journalists>, contact Wharton Communications at 215/573-8599 or mediarelations@wharton.upenn.edu.

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